Nature Valley
Nature Valley wanted to refresh their site utilizing our relationship with the U.S. National Park Service. So we set out to bring the brand and some of America's most treasured spaces together.
If people couldn't visit the parks, we decided to bring the trail to them. Using Google Street View technolgy, users could take a first-person hike on their computer or phone — maybe even snack on a granola bar while they did.
I was involved in the very first discussions and pitched this idea about what naturevalley.com could become. Over the next 18 months, teams at MRM/McCann ran with it, evolving the concept and delivering a Cannes Lion and One Show-winning digital experience called Nature Valley Trail View.
