Walmart

Walmart had more than ten distinct campaigns from multiple agencies to promote all of their holiday offerings. As a result, their work was being misattributed to other big box retailers compromising their efforts. They needed a platform that could handle all their needs, inform and sell, and be unmistakably Walmart.

So we created The Walmart Holiday Hub. In one studio, with two likable, recognizable celebrity hosts—Melissa Joan Hart and Anthony Anderson—we created a morning show-like format that could talk food and tech as well as last-minute sales. 

Hundreds of pieces of content later, the Holiday Hub was everywhere, across all platforms. It was incredibly effective, helping Walmart to its best ever Holiday period.